The retailer isn't concerned with maximising profit because they're dropshipping it to your door at the cost of simply having the product on their site. When the $60 box price was introduced during PS3 era that shop kept their old price for a while and I always thought that was super cool of them. This isn't necessarily new, and tends to happen more when the games industry jumps their "standard" box price I remember as a kid there was a local game store that would sell games for five bucks less than target or walmart, and I always wanted to go there when I built up my allowance. So they need something to get the average consumer to want to shop there instead of the instant-gratification of the digital store, and every other marketing trick (membership, support, punch cards) has not worked, so most now have to discount games below other store prices once they get desperate as a final incentive. All that stuff the modern consumer would rather avoid. Generally in the free market, we pay for convenience see food delivery, amazon shopping, etc.Ĭonversely, that brick and mortar store (or any third-party store, physical or otherwise) is an independent business competing for your purchase, but you got to drive to the store, deal with people, go through checkout. You just have to think of it from a competitive standpoint.įor most people, digital offers the most convenience instant purchase, no waiting (besides download time), no disk swapping, etc. Last updated at 14:00:17 UTC Weekly Help Desk RAGE Loot Thread Trade Thread
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